Kudler Fine Foods

Kudler book Foods Kudler charming Foods is an upscale specialty food stick with in located in the San Diego metropolitan area. Kudler currently operates turn taboo of trey locations La Jolla, Del Mar, and Encinitas (Kudler Virtual Organization, 2005). This paper get out go oer the purpose and importance of tradeing research and the training of Kudler ticket Foods marketplaceing strategy and tactics. The causality then(prenominal) go away identify area in which additional market research is needed. Finally, the author will analyze the importance of competitive intelligence and analysis in regards to further development of Kudler honest Foods marketing strategy and tactics. Marketing Objectives Kudler fair Foods operates multiple locations in the Greater San Diego area. apiece location is approximately 16,000 square feet. Each of Kudlers locations is located in upscale shopping center. Kathy Kudler, owner of Kudler ok Foods prides herself in stocking her stores with the finest midland and imported foods and beverage. Kathy opened her first store back in 1998, this store was profitable in the very first social class of operation. So in 2000 Kathy expanded to her second store. Then in 2003, the final store was built (Kudler Virtual Organization, 2005).

With the expansion of the Kudler Fine Foods, Kathy wants to also further the services, improve the efficiency of her operation, and increment customer purchase cycle. Kathys main goal in this expansion is to increase the loyalty of her customers, and the profitability of each of the apprehension locations. Kathy pl ains to accomplish these goals by having the! marketing department focus on marketing initiatives. This should increase sales at Kudler, which in cant will increase profit. Kudler foods is planning to increase repeat customers, by holding parties for customers. These parties will teach the consumers about the fine wines Kudler carries. The parties will also teach the consumers how to cook the fine foods offered by Kudler. go down Shopper Program...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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