Starbuck

trade Institute of Singapore Training Centre fleece in Sales & Marketing Management (Part-Time) module DSM401 International Marketing 1st Intake, Semester V Lecturer: Mr. Jonathan lee episode choose Prep bed by : Zulkeflee Kamis (S1762425C) persona Study Assignment International Marketing Case Study on STARBUCKS Question 1: Identify the controllable and difficult elements that Starbucks has encountered in entering Global Markets. Answer: Controllable Elements: * channel of statistical distribution: Expansion of biz. In specified situation: Global stores argon control directly by Starbucks Management. * agreement: Starbucks coffee tree shops milieu is a key buck of its success, offering a inviolable and pleasant place. * Advertisement: topical anaesthetic level, focus on its behind market place. * Product: oblation a recognised and high part coffee, supported by its worldwide brand awareness. Suiting coffee tastes and mixtures to suit the local flavour.

Starbucks too sells sandwiches, dessert & CD to boost its tax income Uncontrollable Elements: * Risk of terror attacks: Vulnerable to terrorist act as it is perceived as a symbol of the free- market capitalism, globose brand (Anti- Globalisation) and an American company (Anti Americanism) * Competitors: Several companies are introducing a wide range of flavours and varieties of coffee, thus having similar products much(prenominal) as McCafe, deep brown Bean, etc. * Economic Situation: Coffee prices. As it is a commodity, the price of coffee fluctuates. Starbucks is heavily relia nt on the summate and on the prices of coff! ee. Although Starbucks has supply agreements with suppliers in advance, the company could liquid flavour problems due to fluctuating coffee prices. Other factors, such as weather and economic conditions in coffee producing countries, also fall upon Starbucks operations. Case Study on Motorola in China Question1: make up to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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