Factors Influencing Customer Loyalty Towards Fast Food Restaurants

cing guest loyalty towards unwavering fodder eating houses Hossein Nezakati1*, Yen lee side Kuan2 and Omid Asgari3 1 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, calibrate school of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting throng (DCG), Tehran, Iran. Abstract. The prodigal viands industry is on in an upwardly trend. The make for fast nutrition product is now increment as it is comfort station which suits the lifestyle of customers. With the changing lifestyle of Malaysian consumers, more enlightened people and affluent, people be given to eating-out especially in fast food restaurants. Along with the heavy promote through media and education technology exposure, customers has variety quality of fast food drill and restaurants. Therefore, local fast foods restaurants construct to be sensitive to these changing trends and to be innovat ive and ready prepare to change then to avoid from losing their existing and future tense potential customers. The aim of this depicted object is to examine how the answerings wisdom get out be influenced by factors of customer loyalty towards favored fast food restaurants.

With this Copernican information, marketers or strategy planner can counterfeit or develop an appropriate strategy that able to overstep the competitors. Furthermore, they as well as can identify which factors will influence customer loyalty most and made innovative changes to keep principal and add value to their fast food restaurants. Beside s, this study will deliver important inform! ation for Malaysia local fast food restaurant business to become more competitive in the up-to-the-minute business practices circumstances. It is because this study will provide respondents perception towards their preferent restaurants. The findings of this study indicated that product quality, customer satisfaction and brandmark trust is the plethoric variable that drives the customer loyalty to preferred fast food restaurants....If you want to get a full moon essay, crop it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper