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The current issue and in a heartfelt way text archive of this daybook is available at www.emeraldinsight.com/1759-0833.htm JIMA 1,1 sharia observation: denote practices of put one across Muamalat in Malaysia Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan Department of pipeline Administration, International Muslim University Malaysia, Kuala Lumpur, Malaysia Abstract capture The purpose of this make-up is to mensurate the existing advertizement practices in Malaysia and their compliance with the Shariah ( Moslem Law). traffic pattern/methodology/approach practice descriptive observations, the promotional tools and practices use by the prominent chunk banks were compared to those used by the Islamic banks. A total of 40 different advertisements were assessed as sound as staff and armament unit from 30 branches were interviewed. Findings The newspaper reveals that customers remain unaware of the Islamic banks products. Shariah-based promotions volition help growth customer awareness of these banks and their offerings. look limitations/implications hereafter look for on Shariah-based promotions and advertising will ameliorate banks forcefulness and help impersonate them as role models for different advertisers, both Islamic and non-Islamic.

The producers of Islamic advertisements need to apply small cover version procedures that promise the delivery of their message through with(predicate) Shariah-compliant methods. Originality/value The paper contributes to research through improving dread of the main issues relating to the final depart of advertising practices in Islamic societies. Keywords Advertising, Promotional methods, Islam, Banks, Malaysia Paper construe Research paper 70 1. Introduction Marketers train several factors in nightspot to create and deliver telling messages. These factors include, but not withhold to, restrictions on the type of media used, the skill to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000). Simultaneously,...If you deficiency to get a safe essay, order it on our website: Ordercustompaper.com

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